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Available for freelance projects
Salesforce Project Manager | Functional Consultant | CRM Specialist

I turn business
processes into flows that work.

Salesforce Project Manager, Functional Consultant, and CRM Specialist with experience in project management, functional leadership, documentation, training, and Salesforce solution adoption.

"Working with purpose and passion, creating value for others."

Let's talk about your project View LinkedIn View Trailhead
Analysis Configuration Training Adoption
About me

A bridge between technology and the people who use it.

Pamela Núñez

Pamela Núñez

Salesforce Project Manager | Functional Consultant | CRM Specialist
Professional experienceProject Manager & Functional Consultant
Work modeRemote / Hybrid
LanguagesSpanish, English A2 (Pre-intermediate) – About to start B1

I am a Salesforce Project Manager, Functional Consultant, and CRM Specialist with experience managing and executing Salesforce initiatives, from discovery and requirements gathering through functional configuration, testing, documentation, training, and adoption.

Experience coordinating stakeholders, deliverables, and teams on projects across retail, banking, healthcare, automotive, and industrial sectors. Functional knowledge of Sales Cloud, Service Cloud, Loyalty Cloud, and Health Cloud, along with experience in CRM administration, and currently beginning to take part in Marketing Cloud-related activities.

A hybrid profile focused on connecting business needs with functional and technical execution, ensuring Salesforce solutions aligned with the organization's processes and goals.

🤖 Consulting with a human touch
What I do

My professional experience

Four areas where I bring real value to projects: from discovery all the way to adoption.

Salesforce Functional Consulting

Discovery, requirements analysis and documentation, configuration of objects and flows, and functional testing (UAT) before every deployment.

DiscoveryRequirementsUAT

Project Management

Schedule planning, resource allocation, and Agile, Waterfall, or Hybrid methodologies depending on client needs.

AgileWaterfallStakeholders

Training & Enablement

Design of training materials and technical-functional enablement programs for consultants, PMs, and sales teams.

OnboardingMaterialsAdoption

Cloud Implementation

Sales Cloud, Service Cloud, Health Cloud, and Loyalty: from discovery through reports and dashboards for decision-making.

Sales CloudService CloudHealth Cloud
Career path

Companies I've worked with

A continuous flow of projects, each adding a distinct layer of functional experience.

August 2026 – Present
Haber Holding
CRM Specialist
Industry: Retail / Fashion
  • I audited the Salesforce org and presented management with findings and improvement proposals for the sales and customer service processes.
  • I coordinate the WhatsApp implementation in Service Cloud with an external vendor, unifying customer service for 8 stores on a single line.
  • I manage bulk data loads and the dependent-field structure to keep data quality high.
  • I configure satisfaction surveys with SurveyForce and support Marketing Cloud operations.
August 2026
Coders Solution
Salesforce Business Analyst & Salesforce Trainer
Industry: Pharmaceutical & Education
  • I delivered an in-person training for a client at Salesforce's offices, helping their team understand and adopt the tool.
  • I create support materials and accompany users to strengthen platform adoption.
April 2026 – July 2026
Rualis
Salesforce Functional Consultant & Project Manager
Industry: Retail
  • I coordinated project activities, deliverable tracking, and stakeholder communication.
  • I analyzed business requirements and translated them into Salesforce functional solutions.
May 2025 – March 2026
Freeway Consulting
Salesforce Consultant · Salesforce Trainer · Innovation & Learning Analyst
Industry: Automotive & Corporate
  • I led technical and functional Salesforce trainings for teams in the automotive sector.
  • I designed and structured training materials for consultants, Project Managers, and sales teams.
July 2024 – September 2024
NTT DATA
PMO · Project Management / Functional Specialist
Industry: Telecommunications (Telcel)
  • I managed planning and schedule tracking for the Telcel project, ensuring deliverables were met.
  • I adapted the project methodology (agile, waterfall, or hybrid) to the needs of each stage.
  • I coordinated the BA, GTI, and QA teams, ensuring the flow of inputs and progress of project activities.
July 2023 – May 2025
VASS Company
Junior Salesforce Consultant / Functional Lead / Project Manager
Industry: Retail, Banking & Healthcare
  • I configured and customized Salesforce for a client (objects, fields, profiles, permissions, flows, validations, and approval processes).
  • I supported Health Cloud discovery in healthcare and functional testing of Salesforce Loyalty in banking.
  • I functionally led the implementation of a chatbot in Salesforce, coordinating external consultants and validating deliverables and timelines.
  • I managed, as Project Manager and in parallel, a Salesforce implementation project in retail.
March 2023 – July 2023
Universidad Mexicana, Plantel Izcalli
Systems Assistant
Industry: Education
  • I administered the school management platform and resolved student issues.
  • I kept the campus computer equipment running through support and preventive maintenance.
  • I trained students on the programs and tools used in their classes.
  • I took part in installing the campus security camera system.
March 2022 – June 2023
Ayuntamiento de Cuautitlán Izcalli
Professional Intern / Social Service
Industry: Public Sector / Government
  • On my own initiative, I implemented a Zoho reporting solution to centralize the area's information and speed up report generation.
  • I managed activities, documentation, and reports for the coordination and administrative management areas.
March 2018 – August 2019
ALHER · Mexico City
Early Childhood Teaching Assistant
Industry: Education
  • I prepared computing and electronics classes and teaching materials for a group of ~10 students, supporting the lead teacher in planning and delivering the program.
  • I taught block-based programming to older students, guiding them through their first logic and computational-thinking projects.
  • I taught basic computing to the youngest students, adapting content and pace to their age.
Freelance

Independent projects

Remote
Superprof
Salesforce Consultant · Salesforce Trainer · Educational Consultant
Industry: Education & Industrial
  • I designed and delivered Sales Cloud training programs for Stanley Black & Decker Spain, focused on practical use in sales operations.
  • I provide personalized coaching to students and professionals on Salesforce and digital tools, adapting content to their level and goals.
Recommendations

What people say about me

Feedback from clients, colleagues, and students I've worked with directly.

"

I had the opportunity to work with Pamela on a chatbot implementation project for a client during her time at VASS. She played a pivotal role in coordinating the project, ensuring seamless communication across teams and keeping everything on track. Pamela consistently demonstrated strong organizational skills, proactive follow-up, and an excellent ability to manage stakeholders effectively.

VK
Vignesh Kumar
Salesforce Account Manager · Salesforce Consulting & Implementation Partner
"

Pamela Núñez worked under my supervision, and I can personally attest to her responsibility and competence at work, primarily performing the role of Solution Assistant (PM) at NTT DATA. I firmly believe Pamela will fulfill any assigned tasks.

JR
José Roberto Montenrubio Ramírez
Solution Project Leader · NTT DATA
"

Pamela is an excellent teacher, very serious and organized. She has deep knowledge of her teaching field and is highly committed. I recommend her 100%.

DH
David Haba Ejarque
Coordinator at Camonclass · Corporate Training Programs
"

I was completely lost on SQL and Salesforce topics. Pame helped me a lot by explaining things clearly. I highly recommend her.

M
Mónica
Salesforce Student · Superprof
Stack

Tools I work with

CRM & Business Platforms
Salesforce Sales Cloud Salesforce Service Cloud Salesforce Health Cloud Salesforce Loyalty Cloud Zoho Jotform
Project Management & Productivity
DocuSignPlanviewSAP JiraMicrosoft ProjectPower BI SignNowTactiqLoom Gantt ProjectOfficeAzure DevOps
Technical Background & Systems
Balsamiq WireframesLucidchartCisco Meraki JavaHTMLC++
Education

Education & certifications

Academic background
2023 – 2025

Master's Degree in Education and Educational Institution Management

UNITEC

2018 – 2022

Bachelor's Degree in Computer Systems Engineering

Centro Cultural Universitario Justo Sierra

Certifications
Scrum Master Certified
Scrum Master Certified
April 2026
Scrum Fundamentals Certified
Scrum Fundamentals Certified
October 2023
Courses & training View my courses on Drive
ISO 19011
ISO 27001
CCNA 1
CCNA 2
CCNA 3
Diploma programs
Diploma in Senior Management
Diploma in 21st Century Executive Skills
Contact
Available for freelance projects

Let's talk about your project.

Whether it's implementation, training, or managing a Salesforce project, I'd love to hear from you.

Email
contacto@pamelanunez.com.mx
WhatsApp / Cel
(55) 7399 8826
LinkedIn
/in/pameishonunez
Trailhead
View Trailblazer profile

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